Sometimes brands just can’t die. They are too well-loved. Whether they were discontinued years ago and resurrected, such as the Ford Thunderbird; or offered only in limited supply to keep a constant state of pent-up demand like the McDonald’s McRib, consumers can often influence companies to bring back favorite brands.
Suzibella Baby Keepsake Boxes are a customer favorite, from celebrity Moms such as Alison Sweeney to Soccer Moms. Actually, that is an understatement. Suzibella Baby Keepsake Boxes are a customer obsession. They are THE gift that certain customers give to every new baby for every baby shower. Period. To the loyal Suzibella customers, there is no other gift. So when I, Suzibella founder, Suzanne Longacre decided to take a sabbatical from the baby keepsake box world, things got ugly. Customers could not fathom not giving a Suzibella Baby Keepsake Box to the Mom-to-Be at the next baby shower. “But I gave one to baby #1, and baby #2. How could I not give a keepsake box to baby #3?” pondered a Suzibella fan. So these loyal fans took matters into their own hands and started emailing, calling and begging their local baby stores to try to get them a keepsake box. Their pleas were eerily similar. “But I just need one. Certainly you have one left somewhere back there, right.” And when the baby store manager did not have one, well, the customers went right to the top. To Suzibella. To me. And they pleaded. And they pleaded. Then finally, after all the begging, I decided to return to the baby world and bring back the Suzibella Baby Keepsake Boxes to the delight of fans everywhere; just like Ford, with the Thunderbird, and McDonald’s, with the Mc Rib.
It is refreshing to see the ability of loyal brand supporters to be able to influence the resurgence of a product. So if you have a favorite product, be vocal! Ask, and you may very well receive!
Designed in white wood with gorgeous details like ball feet and an original poem written to express those feelings often so hard to describe, Suzibella’s Baby Keepsake Boxes not only preserve your baby’s most precious moments – they show your child just how important those moments have been to you. Each Suzibella Baby Keepsake Box contains a pouch for baby’s first haircut, a ribbon-tied box for baby’s first tooth, and a bag for baby’s favorite pacifier or rattle.
Where are your baby’s precious keepsakes? Are they in a drawer, a Ziploc bag, an old shoebox, or worse: you don’t know where they are? January 2012 marks the eighth year NAPO (National Association of Professional Organizers) sponsors Get Organized (GO) Month. GO Month is dedicated to raising awareness of the benefits of hiring a professional organizer and being organized.
When thinking about National GO Month, and organizing one’s own house, it can be quite overwhelming. So starting this big project with something fun and more manageable such as organizing your baby’s keepsakes is a great way to begin.
You can make your own keepsake box, or purchase one at your favorite craft store or baby boutique. The Keepsake Box by Suzibella is a beautiful white wooden box, which comes with a pouch to hold baby’s first haircut, a ribbon-tied box to hold baby’s first tooth, and a bag for baby’s favorite pacifier or rattle; all items that are typically saved by parents.
Other baby mementoes often kept by parents include pregnancy ultrasound images, baby’s “coming home outfit”, hospital crib cards, bracelets and hats, christening items, photos, and even a clean newborn diaper to remember just how tiny baby was.
Some more unusual items that new parents might save include fingernail clippings, pregnancy tests, and probably the most debated keepsake of all: the umbilical cord stump! In an article posted on Babycenter.com, there were 379 comments about saving the umbilical cord stump. The comments were very polarized, with parents feeling strongly about keeping the cord stump, contrasting with those who would never keep it, and thinking it is “gross”.
The cultural practices regarding saving the stump are very interesting. One parent commented: “We planted a tree in our backyard and buried our sons stump under it with a silver dollar. According to Native American legend this is supposed to ensure the child grows big and strong like a tree and always has $ in his pocket.”
Whether you choose to save only the more traditional baby keepsakes or you opt to include more unusual items, the most important thing is to store the items together, so that you know where to locate them when the baby grows up and is old enough to understand and appreciate the sentiment behind the collection. And most importantly, please make sure you don’t store them in a Ziploc bag or an old shoebox! Baby’s keepsakes deserve a place that is as special as they are!